Since 1984, Leila Zogby Business Writer, Inc., has been helping corporations and other large organizations attract and retain
customers, employees, shareholders, donors, volunteers and other essential audiences through engaging and concise written materials in print and on line.
Leila Zogby, the firm's principal, brings to her work expertise gained from her staff positions as a reporter and editor for The Daily Bond Buyer, trade paper of the municipal bond industry, a public information officer for New York State's multi-family mortgage lending agency, and director of editorial services for the Young Presidents' Organization, an executive education association.
More important, her 20+ years of editorial consulting give her a broad understanding of the trends and challenges facing businesses and organizations today. This allows her to ask insightful questions, organize ideas and develop focused, disciplined messages that educate, inform and persuade.
A graduate of New York University, Zogby is a member of the International Association of Business Communicators, New York Women in Communication, The Financial Communication Society, and the National Writers Union. Active in her community, Zogby is a cellist in the Northport Symphony Orchestra and a volunteer docent at the Heckscher Museum of Art in Huntington, NY, pursuits that tap into her longtime interest in the arts.
"When clients ask us to refer a writer, I don't hesitate to recommend Leila. She's professional, a quick study, and easy to work with. Leila not only always makes us look good, but also she does the same for anyone we recommend her to, which is more important."
Peter Spalding, Regional Vice President,
Curran & Connors
"I rely on Leila's skill as a self-starter for projects that require extensive interviews and development of message focus, essential, yet time-consuming, tasks that my staff's workload sometimes cannot accommodate. I trust her interactions with everyone - from the university's president to an undergraduate student. She builds rapport and always gets the information we need to move a project forward."
Melissa Connolly, Vice President University Relations, Hofstra University
© Leila Zogby Business Writer, Inc.