Advertising supplements
Annual reports
Brochures
Business-to-business promotion
Corporate histories
Corporate Profiles
Customer service materials

Electronic communications
Employee communications
Ghostwriting
Marketing materials
Newsletters
Reports
Training materials


Advertising Supplement

    Project: 10,000-word advertising supplement sponsored by the Commercial Office of Spain to promote foreign investment into Spain. The articles were based on original research and personal interviews with such high-level government and business leaders as the Governor of the Bank of Spain, the Secretary of State for the Economy, the Secretary of Commerce, and the presidents of Iberia Airlines, Telefonica and Valenciana de Cementos Portland, S.A.

    Client: The Institutional Investor

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Annual reports

    Project: chairman's letter, narrative and captions for report of international restaurant company.

    Client: Sbarro, Inc.

    Project: text and captions summarizing activities of North Fork Bank, a rapidly expanding regional financial institution.

    Client: North Fork Bank

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Brochures

    Project: an eight-page informational brochure for use by Long Island’s largest independent CPA firm to recruit entry-level accountants. Winner of an Award of Merit, Human Resources Writing category, in the 1997 Awards for Communications Excellence competition sponsored by the New York Chapter of the International Association of Business Communicators.

    Client: Margolin, Winer & Evens, LLP

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Business-to-business promotion

    Project: four-panel sales kit soliciting advertising for the 100th anniversary edition of The Bond Buyer, trade paper of the municipal bond industry.

    Client: The American Banker * Bond Buyer, Inc.

    Project: four-panel brochure promoting assisted living community for older adults to hospital administrators and social workers.

    Client: Bradbury-Norris Public Relations, Inc./The Kapson Group

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Corporate histories

    Project: research and writing of 750-to-1,000-word histories of various New York State companies for New York State: Gateway to America, a book produced in cooperation with the Business Council of New York State and the New York State Museum Institute.

    Client: Windsor Publications, Inc.

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Corporate profiles

    Project: research and writing of 500-to-1,000-word contemporary profiles of Long Island businesses for Long Island - Shores of Plenty, published in cooperation with the Long Island Association.

    Client: Windsor Publications, Inc.

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Customer service materials

    Project: writing of 22 readable, concise and diplomatic form letters for use in different situations encountered by corporate credit card customers.

    Client: American Express Direct

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Electronic communication

    Project: writing of feature articles for Dimensions, award-winning monthly internal publication of Olsten Health Services, the country’s largest provider of home health services. Research and write articles targeted at approximately 6,000 employees working in some 400 offices in North America.

    Client: Olsten Health Services, a division of Olsten Corporation.

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Employee communications

    Project: feature articles for world-wide in-house publication describing activities of major investment bank's technology staff.

    Client: J. P. Morgan & Co., Inc., Global Technology & Operations Group

    Project: four-page employee publication insert promoting quality improvement activities of national temporary employment company.

    Client: The Olsten Corporation

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Ghostwriting

    Project: ghostwriting of a 1,000-word national human resources trade publication article for a senior vice president of leading temporary employment firm. Based on original research and interview with author.

    Client: The Olsten Corporation

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Marketing materials

    Project: research and writing of historical text of monthly pages of a corporate gift calendar. Calendar theme was economic events contributing to the financial growth of the U.S. Topics included unification of the railroads, the discovery of oil, the implementation of assembly-line manufacturing and development of the computer.

    Client: Merrill Lynch

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Newsletters

    Project: feature articles for, Community News, award-winning community outreach publication of major regional bank.

    Client: EAB

    Project: editorial planning, research and writing of all articles for Golden Link, a quarterly newsletter for mature adults mailed to nearly 120,000 subscribers.

    Client: Long Island Lighting Co.

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Reports

    Project: editing final report of the New York State Comptroller's Commission on Public Debt Issuance, which recommended changes in state municipal financial laws.

    Client: The Comptroller's Commission on Public Debt Issuance

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Training materials

    Project: editing of an employee orientation manual. Organized and verified material. Topics included corporate policies, employee benefits, customer service procedures and company history.

    Client: Sotheby's

    Project: editing of a manual to assist local chapters of an executive education organization in coordinating regional programs. Organized and formatted material. Topics included committee responsibilities, speakers and program selection, site planning and coordinating social events.

    Client: Young Presidents' Organization

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