an engaging, informative presentation by veteran business writer Leila Zogby

Today’s workers may use teleconferencing, Web casts, voice mail and other technologies, but the written word still plays a vital role in communicating ideas. A well-written letter, report, memorandum, proposal or even e-mail message can convince others to adopt your point of view and perceive you as a polished, skilled colleague.

The secrets of effective writing lie in understanding its processes and techniques. Leila Zogby, an independent writer of corporate communications since 1984 and president of Leila Zogby Business Writer, Inc., offers a 20-minute presentation on this topic. Included are practical tips for uncovering what will motivate the reader, organizing your material, revising the draft and generally “putting your best foot forward” on paper. The material is appropriate for a general business audience.

To inquire about a customized presentation or to discuss a speaking engagement, please contact Zogby at leila@leilazogby.com or phone her at (631) 757-3692.